SEO Google visibility · SEO in competitive comparison
Google visibility in competitive comparison: page 1 for your buying terms, and whether the AI Overview cites you
Rivly tracks your focus terms in the Google top 10, shows the strongest competitor per term and checks whether the Google AI Overview names your page as a source.
What you see · demo example alpenkiste.de, fictional brands
Four numbers that are created anew every week. Each with context and comparison.
Terms on page 1
7 of 12
Ø position 4.8 when on page 1
Cited in the AI Overview
2×
across 9 terms with an AI Overview
Buying searches without you
13,300
monthly search volume outside the top 10
Terms lost
3
dropped out of the top 10 since week 36
| Search term | Demand per month | Your position | Strongest competitor | AI Overview |
|---|---|---|---|---|
| buy trekking rucksack | 2,400 | 8 | Nordwand Shop · position 2 | present, not cited |
| down jacket men review | 5,400 | – | Bergwerk Outdoor · position 1 | cited: bergwerk-outdoor.de |
| waterproof hiking boots women | 8,100 | 4 | you · position 4 | you are cited |
| outdoor shop advice | 390 | 1 | you · position 1 | no AI Overview |
How Rivly works in this channel
Focus terms with buying intent
Up to 60 terms, sorted by intent: purchase, comparison, information. With search volume for Germany, so you know what a gap costs.
Strongest competitor per term
Not “you are in position 8”, but “Nordwand Shop is in position 2, you are in position 8”. Every row shows who you lose against.
The AI Overview as its own measurement
Present, cited or not readable. Plus the domains Google names there as a source.
Definition
In short: what is the Google AI Overview?
The Google AI Overview is the answer generated by Google above the classic search results. It names only a few sources. A page can rank third and still be missing from the AI Overview. Rivly measures both separately: position in the top 10 and citation in the AI Overview.
Other names for the same thing
Every industry and every tool calls it something else. The meaning is the same, and Rivly measures it.
- SEO monitoring for brands
- Ranking check against competitors
- AI Overview tracking
- Measure Google visibility
- Top 10 history
Frequently asked questions
About Search visibility
Does Rivly replace an SEO tool such as Sistrix or Semrush?
No. Rivly measures your focus terms in competitive comparison and the AI Overview, not backlinks, site audits or thousands of keywords. If you already have an SEO suite, you use Rivly alongside it for the competitive and AI perspective. If you have none, Rivly gives you the 60 terms that matter.
How does Google search count in the Rivly Index?
Search visibility feeds into the Rivly Index with 35 %, as your share of the search demand. Every search query counts with its search volume and the usual click rate of your position, from 28 % of clicks at position 1 to 2 % at position 10. The benchmark is the strongest other provider with the same offer in the same Google results, at least 2 % of the demand. Rivly also shows positions, search volume and the AI Overview individually.
Which devices and locations are measured?
Desktop, language German. You set the market per project: Germany, Austria or Switzerland.
Read on in the guide
The other three channels