ADS Competitor advertising · Meta Ad Library, Google Ads
See which ads your competitors are running and how long they have been running
Rivly reads the Meta Ad Library API and the public Google Ads Transparency Center. You see active ads per brand, running time, message and format. An ad that has been running for 30 days is working, otherwise it would have been switched off.
What you see · demo example alpenkiste.de, fictional brands
Four numbers that are created anew every week. Each with context and comparison.
Active ads
You 0, competitors 30
you against the strongest competitor in the field
Winning ads found
2
active for 94 and 41 days, both from Bergwerk Outdoor
Reach per ad
100 to 500K
range from the EU DSA figures, not an estimate
Messages in the field
3
configurator, shipping, advice
| Ad | Brand | Platform | Running time | Status |
|---|---|---|---|---|
| “Rucksack configurator: your quote in 5 minutes” | Bergwerk Outdoor | Meta | 94 days | winner |
| “Free shipping from 49 euros” | Bergwerk Outdoor | Meta | 41 days | winner |
| “Advice by video call” | Nordwand Shop | 12 days | active | |
| no ad | Alpenkiste (you) | – | – | advertising gap |
How Rivly works in this channel
Official data, no grey area
Meta Ad Library API and Google Ads Transparency Center. The EU Digital Services Act obliges platforms to disclose reach, running time and audience in the EU.
Winners instead of noise
Rivly highlights what runs for a long time. You see the message, the format and the landing page, not 400 variants.
An advertising gap is a finding
0 active ads against 30 in the field is not an error, it is a recommendation with an expected effect in index points.
Definition
In short: what is a winning ad?
A winning ad is an ad that has been active for at least 30 days without interruption. Advertisers switch off what is not profitable. A long running time is therefore the strongest publicly visible signal for a campaign that works. Rivly recognises winning ads automatically from the EU DSA data of the Meta Ad Library.
Other names for the same thing
Every industry and every tool calls it something else. The meaning is the same, and Rivly measures it.
- Meta Ad Library as a tool
- Analyse competitor ads
- Google Ads Transparency Center
- Ad spy alternative for the German-speaking market
- Competitor advertising analysis
Frequently asked questions
About Advertising
Do I also see the budgets and click figures of my competitors?
No, no platform publishes those. You see reach ranges, running time and audience details from the EU DSA data as well as ad text, format and landing page.
My competitors do not advertise on Meta. Is the channel worth anything then?
Yes, an empty channel is a finding too. Rivly also checks Google Ads. The Rivly Index covers all channels, advertising is one of them.
Why no US ad spy tools?
Foreplay, BigSpy or Minea do not see EU DSA data (reach, running time, demographics in the EU). They are built for dropshipping and the US market. Rivly uses the official interfaces only.
Read on in the guide
The other three channels