GEO AI visibility · Generative Engine Optimization
Measuring AI visibility: does ChatGPT mention your brand when customers ask for recommendations?
Every week Rivly puts your customers' buying questions to ChatGPT, Perplexity, Claude and Gemini and shows who is mentioned: you or your competitors. With position, cited sources and blind spots.
What you see · demo example alpenkiste.de, fictional brands
Four numbers that are created anew every week. Each with context and comparison.
Mention rate
31 %
of the measured AI answers mention you
First choice
4×
Answers in which you are mentioned first
Position when mentioned
Ø 2.4
Bergwerk Outdoor: Ø 1.6
Blind spots
3
Buying questions in which only competitors appear
| Buying question | ChatGPT | Perplexity | Claude | Gemini |
|---|---|---|---|---|
| Online shops for hiking gear | Position 3 | Position 1 | – | Position 2 |
| Down jacket under 300 euros | – | – | Position 2 | – |
| Trekking rucksack with advice | Position 1 | Position 1 | Position 2 | Position 1 |
| Alpenkiste or Bergwerk Outdoor | Position 2 | Position 1 | Position 2 | Position 2 |
| Breathable rain jacket review | – | Position 4 | – | not read |
How Rivly works in this channel
Buying questions instead of keywords
12 to 20 questions the way your customers ask them: “Which shops for hiking gear can you recommend?” Rivly suggests them from your category, you change whatever does not fit.
Four systems, one table
Every question goes to ChatGPT, Perplexity, Claude and Gemini. Each cell shows: mentioned, position, not mentioned. Plus the complete answer text.
The sources the AI systems cite
Which domains the systems name as evidence. Whoever is missing there is usually missing from the answer as well. Your recommendations grow out of this.
Definition
In short: what is AI visibility?
AI visibility describes whether and in which position a brand appears in the answers of AI systems such as ChatGPT, Perplexity, Claude and Gemini when people ask for products, suppliers or recommendations. The work on it is called Generative Engine Optimization (GEO). Rivly measures the result: every week, with fixed buying questions, in comparison with your competitors.
Other names for the same thing
Every industry and every tool calls it something else. The meaning is the same, and Rivly measures it.
- Buying-question tracking
- Share of voice in AI answers
- Check ChatGPT visibility
- AI answer monitoring
- AEO, answer engine optimisation
- AI visibility check
Frequently asked questions
About AI visibility
Why four AI systems and not only ChatGPT?
The systems answer differently. Gemini leans heavily on Google data, Perplexity cites current sources, ChatGPT often lists several suppliers. A brand can lead in one system and be absent from another. Only the comparison shows where work is needed.
AI answers fluctuate. How does that become a reliable number?
Rivly measures every week with the same buying questions and shows the trend. A single answer is not a measurement, the series over weeks is. If an answer fails for technical reasons it does not count as a loss, the denominator gets smaller.
What is a blind spot?
A buying question where at least one competitor is mentioned and you appear in none of the systems. Blind spots are the recommendations with the largest expected effect.
How can I check the AI visibility of my brand?
Two ways. Manually: ask ChatGPT and Perplexity the questions your customers would ask, for example “Which suppliers of hiking gear can you recommend?”, and note over several weeks which brands are mentioned. Automatically: Rivly puts your buying questions to ChatGPT, Perplexity, Claude and Gemini every week and shows your competitors next to your brand. First results in about 30 minutes, 14 days free.
Read on in the guide
The other three channels