Classification · tools compared

Which tool answers which question: SEO suites, AI tools, ad libraries and Rivly

No tool measures everything. This page shows what each category is built for, so you can pick the right one or combine them sensibly. We name providers as examples; what we classify is the purpose, not the product.

SEO suites e.g. Sistrix, Semrush Strong across the full breadth of Google: visibility index, keywords, backlinks, site checks. AI answers sometimes as an extra module. Built for SEO teams, not for the brand question “are we recommended?”.

AI visibility tools e.g. Peec AI, Otterly They measure mentions in AI answers, often with many buying questions and AI systems. Without advertising, press or Google in the same picture. Interface usually English only, hosting in the US or the EU depending on the provider.

Ad spy tools e.g. Foreplay, BigSpy They collect ads for inspiration, with a focus on dropshipping and the US market. No EU DSA data on reach and run time, no AI visibility.

Rivly rivly.de Four channels in one index, measured against your three to five competitors and the strongest brand in your AI answers. Recommendations with an expected effect. Built for the German-speaking market: German interface, hosting in Germany, MCP for your own agents.

What the four categories measure, side by side
Capability	SEO suites	AI tools	Ad spy	Rivly
AI answers from ChatGPT, Perplexity, Claude, Gemini	SEO suites: partly or as an add-on	AI tools: built for it	Ad spy: not the focus	Rivly: built for it
Google top 10 and the Google AI Overview in competitive comparison	SEO suites: built for it	AI tools: not the focus	Ad spy: not the focus	Rivly: built for it
Competitor advertising (Meta, Google) with EU DSA data	SEO suites: not the focus	AI tools: not the focus	Ad spy: partly or as an add-on	Rivly: built for it
Press resonance in comparison	SEO suites: not the focus	AI tools: not the focus	Ad spy: not the focus	Rivly: built for it
One index across all channels, measured against the field and the AI answers	SEO suites: not the focus	AI tools: not the focus	Ad spy: not the focus	Rivly: built for it
Recommendations with an expected effect in index points	SEO suites: partly or as an add-on	AI tools: partly or as an add-on	Ad spy: not the focus	Rivly: built for it
German interface, hosting in Germany	SEO suites: partly or as an add-on	AI tools: partly or as an add-on	Ad spy: not the focus	Rivly: built for it
Data via MCP in Claude, ChatGPT or your own agents	SEO suites: not the focus	AI tools: partly or as an add-on	Ad spy: not the focus	Rivly: built for it

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How to read this: full = built for it, half = partly, or as an add-on depending on the provider, empty = not the focus of the category. Classified by publicly described feature scope, as of September 2026, with no rating of individual products. The names mentioned are trademarks of their respective owners.

Rivly is a fit when

You want to see one brand against three to five competitors. You want to know whether ChatGPT, Perplexity, Claude and Gemini recommend you. You need competitor advertising and press in the same picture. You would rather read a Monday report than operate a tool.

Rivly is not a fit when

You need thousands of keywords, backlinks or technical site checks. You want to measure English-language markets (in preparation). You want to collect ads for inspiration instead of measuring what is running. That is what the other categories are built for, and Rivly complements them.

How Rivly measures the four channels is explained under How we measure, the AI measurement in detail under AI visibility, the plans under Pricing.

Which tool answers which question: SEO suites, AI tools, ad libraries and Rivly

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