What does the Rivly Index mean?

A number from 0 to 100 built from four channels: AI visibility 50 per cent, search visibility 35 per cent, advertising 10 per cent, press 5 per cent. 100 means you are at least level with the benchmark in each of these channels. The benchmark is the strongest brand in your field or in the AI answers, at least a minimum level; for search visibility it is the strongest other provider with the same offer in the same Google results, at least 2 per cent of the search demand. Search visibility counts as your share of the search demand: every search query with its search volume and the usual click rate of your position. If a channel has no measurement, its weight is spread over the others. The index measures the distance to the benchmark, not an absolute value.